Inside the Formula

Chemical- FREE?! The truth is, there is no such thing as chemical-free. All Cosmetics and Personal Care Products contain chemicals that are necessary to deliver beneficial effects, enhance the sensorial experience, keep the product stable, and more. We think it is better to be more specific about claims (i.e. fragrance-free, phthalate-free) The choice of words used in marketing cosmetics might demonize certain ingredients. Chemicals exist and are acknowledged for use by FDA for a reason. The misuse of claims can foster a harmful bias against some cosmetic ingredients. Furthermore, if an ingredient is scientifically proved to pose a hazard, it...